The School of Light was chosen by HBO’s Euphoria make up artist Donni Davy to bring an analog edge to the launch of her amazing new make up brand Half Magic. We set up to shoot over 200 participants inside LA's iconic Moonlight Rollerway, in a specially built set to echo the floral dream sequence in Season 2, Episode 4.
Euphoria has become justly famous for its innovative cinematography, particularly using specially produced Kodak film, and we decided to honor this analogue approach by shooting the participants on instant film with a large format 4x5" camera.
Drawing on our deep experience with film, Polaroid and lighting we were able to provide an instant "wow" moment to a large audience of knowledgeable industry leaders, influencers and artists, who all took home a beautiful framed memento of an enchanted evening.